Ethical dilemmas facing multinational corporations in their marketing Essay

Ethical dilemmas facing multinational corporations in their marketing of goods and services abroad - Essay Example The best thing is that the benefits and disadvantages are determined even before the organization goes the global way and thus it saves itself from embarrassment which it might face without having proper knowledge and adequate research within it. The significant thing here is to get prepared and be ready for what is to come in the future as concerns to the organization that we are talking about here. (Beckman, 1967) The ethical concerns rose in the wake of marketing of goods and services abroad remains one of the most talked about concerns and this is highlighted within the length of this paper. The ways and means that are usually taken care of whilst managing the goods and services abroad are aplenty and it is only up to the top management within a company that the same can be handled in a several different methods. They are the ones to decide as to what is the real manner in which the firm’s goods and services would be handled as well as who will head the respective departments, lead the business strategic units and act as legal and media representatives of the said business. The business, as marketers say, exists to satisfy its target audience through fulfilling a need courtesy its products and/or services or a combination of the both, the same being true in case of a retail outlet which sells gasoline to local consumers, thus giving in petrol plus extra services in the form of window cleaning, fuel gauge checks and so on and so forth. (Kelley, 1973) A company or an organization needs sound management framework at its top so that the staff and the employees workin g at different levels feel at ease with the job as well as the working environment. This indeed is very important as it builds long-term credibility of the organization that it cares about its employees and not just the customers and in cases profits and revenues only. (Korzeniowski, 2001) International businesses with regards to

Critically assess whether ecological modernisation is essential, or Outline

Critically assess whether ecological modernisation is essential, or not, for the achievement of sustainable development - Outline Example much agreement among all stakeholders that this is a necessity that cannot be overlooked.2 The problem however arises when talks of approach to attaining sustainable development is made.3 This is the core problem that the research paper will seek to address, by outlining the place of ecological modernisation as an important modern day approach to achieving sustainable development. Ecological modernisation is selected as the approach to sustainable development due to the clear and distinct differentiation the concept makes between ecology and economy, and how these two cannot be used together if sustainable development can be achieved.4 A. The evolution of sustainable development shall be taken from the perspective of the Brundtland Report, which defines sustainable development as a state of â€Å"Global economic development sufficient to meet current needs while allowing future generations to achieve their needs†.5 B. The need for an evolution on the approach to sustainable development has largely been influenced by rising activities of humans that pose great threat to the sustainability of the environment and for that matter the economy of the future.6 The evolution of sustainable development shall also stress on various global interventions that have been put in place to achieve sustainable development. Examples of such discussions include the Stockholm Declaration Principle 1, Nairobi Declaration (1982), World Summit on Sustainable Development, Johannesburg (2002), and Rio +20 (2012). C. From the Johannesburg Declaration on Sustainable Development, 3 pillars of evolutionary sustainable development are identified, which are economy, environment and social7. All these pillars shall be discussed by the writer in the evolution of sustainable development. B. An underpinning claim and pragmatic approach to ecological modernisation emphasises that economic growth and environmental protection are not compatible and thus the need to use a modernised approach that