Strategic Management Analysis in Vitasoy - 2715 Words

[pic] Vitasoy Intentional Holding Limited Company overview Vitasoy International Holding Ltd is the biggest Soymilk Supplier in Hong Kong. It is also a listed company which manufacture and sale of food and beverages. The Group operates the following subsidy around the world, Vitasoy Hong Kong, Vitasoy China which produces and sale of Vitasoy (Soymilk) and Vita products (i.e. milk, tea and water). Vitasoy Australia, Vitasoy US produce and sale of Vitasoy (Soymilk) and Tofu in Australia and United States. Singapore Unicurd Food produces and sells Unicurd Tofu in Singapore. Vitaland Services Limited which operate tuck shops and student lunch meal services in Hong Kong primary and secondary school.[i] Hong Kong Gourmet which serves as†¦show more content†¦This may be threatening Vitasoy as well. Buyer Bargaining Power The retail market has dominated by several supermarket and chain stores which is not easy for Vitasoy to practice forward integration. As buyer Bargaining power is so strong, Vitasoy has to pay promotional fee, slotting fee, and advertising fee to the supermarkets. Substitutes Every drink can be substitutes for Vitasoy. The most important substitute is Soft drink. However, customers prefer to take Vitasoy for breakfast or choose it as alternative healthy drink. Vitasoys value chain (Graphic on Exhibit 1) Inbound Logistics: Vitasoy sources Genetically Modified Free (GM Free) Soybean globally to deliver the best healthy products to consumer. Since GM free Soybean is quite rare in the world, the price of it is increasing rapidly in the last few years, the company adopted backward vertically integration which operates it self-own Genetically Modified Free soybean farms in Northeast China[iv] to help reduce the bargaining power of the soybean supplies and resolve some of the soybean demand. Also, NIR (Near Infra-Red) is used to test the protein, oil and moisture of soybeans after they received soybeans from supplier and to ensure they meet Vitasoy’s strict quality specifications. Other than raw material, Vitasoy also used Sustainable packaging,Show MoreRelatedVitasoy6494 Words   |  26 PagesTABLE OF CONTENTS TABLE OF CONTENTS 2 I. EXECUTIVE SUMMARY 3 II. INTRODUCTION AIMS OF STUDY 4 III.METHODOLOGY 5 IV. DISCUSSION, ANALYSIS FINDINGS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 4.1 Story and Background of Vitasoy International Holdings Ltd................ 6 4.2 Vission and Mission with Evaluation 6 4.3 Strategy Formulation Analylital Framework 7 4.4 Strategy Formulation : External and Internal Assessment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...7 4.4.1 Internal Factor EvaluationRead MoreThe Kowloon Dairy Ltd.3575 Words   |  15 Pagesfollower along with Abbott and Wyeth. Provides a selection of taste and texture EG.carrot,apple,and vegetables,at different stage of the infants development http://epubl.luth.se/1402-1773/2004/055/LTU-CUPP-04055-SE.pdf Application of brand management theory Step 1:Current position of the brand Kowloon Dairy was founded in 1940 by Mr George Ahwee and Mr Rudy Choy,Today, in our Central Office and Tuen Mun factory, we employ nearly 500 people and our distribution network reaches almost all cornersRead MoreCoca Cola Strategic Plan5247 Words   |  21 PagesA Report on Strategic Planning Of COCA COLA Subject: Strategic Management [MBA – Evening Program] Faculty: Sir Yousuf Prepared Presented by: Rohail Riaz (51515) Table of Contents 1- EXECUTIVE SUMMARY 3 2- HISTORY OF COCA COLA 4 3- BRANDS OF COCA COLA 7 3.1- Energy Drinks 7 3.2- Juices/Juice Drinks 7 3.3- Soft Drinks 8 3.5- Tea and Coffee 8 3.6 Water 8 3.7- Other Drinks